Sarah Nabors Named CCL Chief Marketing Officer

The Center for Creative Leadership (CCL)®, a top-ranked leadership development organization, today announced it has appointed Sarah Nabors to serve as Chief Marketing Officer.

In this role, Nabors will lead CCL’s Global Marketing and Client Communications teams, and will oversee the development and launch of strategic initiatives designed to grow awareness of the CCL brand and interest in its portfolio of leadership programs, services, and solutions. Nabors will serve as a member of the Executive Team and will report to CCL’s CEO, Martin Schneider.

“We are thrilled that Sarah has joined CCL’s executive leadership team,” Schneider said. She is a well-respected and accomplished leader, with a deep understanding of brand strategy and digital marketing. Her proven success in creating and delivering integrated marketing plans is critical to advancing CCL’s mission.”

A member of the CCL Global Marketing team since 2018, Nabors most recently served as Vice President of Brand Strategy and has been leading media relations and a global rebranding initiative to enhance CCL’s positioning in the marketplace. Previously, she was CCL’s Director of Integrated & Digital Marketing for 4 years, and oversaw strategy for demand generation, e-commerce, paid media, and brand-building initiatives.

“Helping CCL navigate the last few years of tremendous change has deepened my belief in the power and importance of great leadership,” said Nabors.

“I had the privilege of attending a CCL program early in my career,” she added. “It was a transformative moment in my development, and a large part of why I wanted to join the organization. It’s a tremendous honor now to have the opportunity to lead our talented Global Marketing team, and to help amplify our ability to reach leaders around the world, enabling greater access to such life-changing developmental experiences.”

Before joining CCL, Nabors spent nearly 11 years at Pace Communications, a global integrated marketing agency. While there, she served in a progressive series of key leadership roles, culminating in 3 years as Vice President of Accounts. She led and grew several cornerstone client engagements for Pace with top brands across the travel & hospitality, financial services, and technology industries.

Earlier in her career, she was an account supervisor and account executive with PR & marketing agency French West Vaughan.

Nabors holds a BA in Communication from N.C. State University with a dual concentration in Public Relations and Mass Communication. She is based out of CCL’s global headquarters at its Greensboro campus location.