Improving Conversations to Scale Cultural Change

Solution & Results

Guided by an understanding of Notre Dame’s culture, we shared our vision for a systematic approach to culture change, where everyone across campus — not just leaders — could provide feedback and coaching in more constructive day-to-day conversations.

Through our Better Conversations Every Day™ (BCE) experience, university participants learned how to use a framework of “Situation-Behavior-Impact-Intention” to share feedback on undesirable behaviors.

They also developed and practiced the core skills of:

• Listening to understand;
• Asking powerful questions;
• Challenging and supporting; and
• Establishing next steps and accountability.

In order to scale sustainable cultural change, the university understood that BCE needed to be a business initiative, rather than just another HR strategy. That’s why our initial training sessions included “program champions” — top-level executives from units across the campus, not just HR professionals. If leaders valued the experience and put their new skills into practice, their direct reports would be more likely to, too.

We then taught internal facilitators from HR and other departments how to deliver the training. This train-the-trainer strategy enabled the university to train more individual facilitators than it could have if our faculty had delivered all the sessions.

Demand for the training was strong, and the sessions were packed.

During their BCE experience, managers were seated with others who had similar levels of responsibility and authority. That made the interactions more relevant and meaningful for them. Those who completed the program began receiving post-training communications to reinforce the core skills, highlight successes with the new techniques, and offer tips.

There’s ample evidence the culture is shifting. Teams tackling problems, for instance, start by asking open-ended questions before jumping into problem-solving. Likewise, managers will coach each other on tricky conversations. Feedback shows increased accountability, enhanced engagement, and signals that more effective conversations are taking place.

The university is now rolling out Better Conversations Every Day to include individual contributors who don’t have formal management duties.

“We have good evidence that when most of your employees have gone through the program and you have someone focused on the use of the techniques, it does make a difference,” Freeman says.