CCL Wins 2024 MarCom Awards for Brand Development and Campaign Work

The Center for Creative Leadership (CCL)® has won three 2024 MarCom Awards for our recent brand development and campaign work. 

The MarCom awards are administered by the Association of Marketing and Communication Professionals (AMCP). The Awards honor excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. This year there were over 6,500 entries across the US, Canada, and 43 other countries. 

CCL won a Gold award for the strategic and creative work that brought our bold, evolved brand to life. This comprehensive brand development initiative built upon our long-standing mission while setting a vision for our future. Our brand development work focused on strengthening our legacy and unique view of leadership, aligning our organizational strategy, and positioning us to further CCL’s awareness and positive brand perception. We also curated a refreshed and more inclusive brand expression, including visual and verbal elements. 

CCL received a Platinum award for our updated brand brochure. Our new brand brochure is an extension of our award-winning brand development work, and showcases our strive to inspire and transform leaders globally, emphasizing the importance of human potential and purpose in leadership. It also highlights the solutions, research, and methodology that define CCL’s approach to leadership development. 

Our “The (Better) Leadership Project” campaign also received Platinum. The series features content aimed at identifying key leadership challenges, developing new insights, and providing practical solutions to help leaders navigate digital transformation, global disruption, and social change.  

This recognition celebrates CCL’s unwavering commitment to developing an impactful brand that resonates with audiences and aligns with our belief in the power of people, and that with the tools to expand mindsets, capacity, and capabilities, extraordinary achievements are within everyone’s reach. 

“We are excited and honored for our Global Marketing team to receive this recognition for our work as among the best in the world.  It is a true testament to the creativity and dedication of an incredible team that every day strives to set CCL apart,” said Sarah Nabors, Chief Marketing Officer. 

View the full list of 2024 winners on the MarCom Awards website.